Seeking to signal its substantial reach into the greater Boston area and promote the connection between its 46-acre campus in Canton and the large Irish and Irish American community in the city of Boston, the Irish Cultural Centre (ICC) has announced a new name – ‘The Irish Cultural Centre – Greater Boston’ – the rebranding of its logo, and the introduction of a new website.
The new logo, shown with this story, was developed after many hours of spirited discussion among the members of the centre’s newly formed marketing committee. It maintains the symbol of the shamrock, which has been part of the ICC’s logo for many years, while reintroducing the Celtic knots that were a feature of the original logo designed back in 1998 by Vincent Crotty.
This latest version ties the new with the old and gives the centre a crisp, clean, and modern image. The introduction of navy blue and gold into the logo is a subtle nod toward the official flag of the government of Ireland – these colors were directly extracted from the presidential flag of Ireland and tied in with an emerald green to represent the Irish American association with the colors. The introduction of the Celtic font into the logo brings about a sense of true Irish heritage.
The new website (irishculture.org) is expected to be up and running in coming weeks. It is a welcome addition and will be very accessible to all members of the public who can sign up for memberships, book classes and concerts and stay in touch with everything that is going on at the Irish Cultural Centre – Greater Boston. Follow the centre on Facebook, Instagram, Twitter, and LinkedIn to stay up to date with its news, events and more!